SPEAKERS

Open24 speakers are high performance RevOps leaders that will share with you their stories, learnings, and best practices at Open24.

Alec Tse

Sr. Customer Success Manager, Openprise

Alec Tse is a passionate product manager with a background in customer success management. He thrives on enhancing business processes and products to drive customer success, leveraging his diverse experiences across entrepreneurship and the tech industry. Alec is committed to continuous learning and seeks innovative solutions that improve both user experience and business outcomes. His unique perspective, drawn from hands-on customer interactions, empowers him to develop products that resonate deeply with customers and deliver long-term value.

Ali Rastiello

VP, Revenue Operations, Health Catalyst

Ali Rastiello, the VP of Revenue Operations at Health Catalyst, bringing over 25 years of experience in sales, advertising, and marketing. For the past 15 years, she has specialized in the B2B tech space, focusing on integrated campaigns and revenue operations. As one of Marketo's first 500 customers, Ali has been at the forefront of modern marketing, advocating for clean data, streamlined processes, and effective Martech stacks as key drivers of growth. Her expertise in leveraging technology and operations makes her a leader in transforming marketing practices to accelerate business success.

Alicia Butler

Rectangle Health Sr. Director of Marketing Performance, Rectangle Health

Alicia Butler is the Senior Director of Marketing Performance and Operations at Rectangle Health, bringing over 15 years of expertise in optimizing marketing effectiveness and organizational agility. She is passionate about creating scalable processes that eliminate friction, streamline growth, and make metrics easily accessible for data-driven decision-making. Throughout her career, Alicia has driven marketing efficiency across a wide range of organizations, from small startups to large corporations, including Cisco Systems, Lancope, Intapp, Skybox Security, and SecurityScorecard.

Brian Cabreros

Director, Marketing Operations, Zendesk

With over a decade of experience in marketing operations and analytics, Brian Cabreros is currently the Director of Marketing Operations at Zendesk. His team ensures that high quality data is available to enable marketing and sales activities and campaigns. In previous roles at zendesk, he oversaw global lead management and scoring, marketing automation and regional analytics and budgeting. Prior to Zendesk, Brian held various marketing operations roles at Cisco Systems, WebEx, and Jive Software, as well as professional service and education roles at Eloqua, MarketFirst and Rubric Software. His personal missions are to get better at golf and eliminate "other" from all picklists.

Charlotte LaViolette

Customer Success Director, Openprise

Charlotte LaViolette is the Director of Customer Success at Openprise, where she leads efforts to help organizations optimize their data operations and maximize the value of the Openprise platform. With over 10 years of experience working with marketing and sales teams, Charlotte specializes in integrating data across platforms to improve operational efficiency and drive business outcomes. Charlotte collaborates with cross-functional teams to ensure seamless data flow and optimized processes, helping customers utilize platforms like Gainsight for improved data integration and scalability. Certified as a Marketo Solution Architect, Salesforce Admin, and Sales Cloud Consultant, she brings a wealth of expertise in aligning sales and marketing operations, driving long-term business impact.

Conrad Millen

Senior Director, Marketing Operations, Rippling

Hi! My name is Conrad Millen. I have been in a Marketing Ops capacity for 8+ years and I am currently the Senior Director of Marketing Operations at Rippling. I am responsible for the operational support engine that powers marketing campaigns, data, and automation. Rippling's moto is to free smart people to do cool things. Our team embodies that approach and we continue to push the limits of what is possible.

Cortney Lassetter

Director, Marketing Operations, Health Catalyst

Cortney Lassetter is a data-driven marketing leader with over 16 years of experience driving business growth through integrated strategies and operational excellence. As Director of Marketing Operations at Health Catalyst, she optimizes marketing performance by ensuring seamless integration of processes and Martech systems to accelerate revenue growth. Cortney specializes in demand generation and aligning multichannel campaigns to enhance customer acquisition, retention, and engagement. Her passion for clean data and scalable marketing systems makes her a critical driver of revenue-focused initiatives.

Detrie Zacharias

Director, Global Operations - Data Management, Rimini Street

Objective oriented, Detrie is a 20-year Operations veteran. He is driven by re-engineering processes to make them better, faster, scalable and more efficient and then injecting technology where applicable to make them sustainable. In his current role at Rimini Street, Detrie is responsible for global data management where he has successfully transformed his Team from a labor intensive tactical to a high-performance strategic model. Prior to Rimini Street, Detrie held Sales, Marketing and Transformation Operational roles at IBM and SPSS. He is guided by the mantra “Don’t Get Ready, Stay Ready."

Dominic Freschi

Manager, Marketing Operations & Analytics, Onbe

Dominic's marketing journey started at Armanino, where he played a pivotal role in spearheading numerous data initiatives encompassing data standardization, seamless M&A data transitions, automated enrichment, and a streamlined list loading process. During this tenure, he encountered Openprise, the beginning of a wonderful partnership! Subsequently, Dominic took a leap to join 6sense as a Product Consultant, diligently collaborating with client marketing and sales teams to drive integration of the 6sense platform. Presently, Dominic holds the position of Marketing Manager for Operations and Analytics at Onbe, a modern payouts gateway. In this capacity, he adeptly oversees their marketing data and automation endeavors, develops precise attribution models, and orchestrates the realization of a data paradise. Dominic's exemplary track record and proficiency in leveraging cutting-edge marketing technologies truly set him apart, solidifying his reputation as a trailblazer in data-driven marketing.

Drea Jordan

Director, Sales Operations, Armanino

With nearly a decade of experience in Sales Operations, Andrea Jordan has established a track record of driving efficiency and growth in high-performing sales teams. Over the past 9 years, she has honed expertise in sales strategy, process optimization, and performance analytics. While excelling in leveraging data driven insights to streamline operations, enhance sales productivity, and improve customer satisfaction. In their role, Andrea has successfully managed CRM systems, ensuring seamless integration and user adoption across the organization inclusive of data migrations from merger/acquisitions for seamless transitions and minimal disruption to operations. She has also spearheaded data governance initiatives establishing robust frameworks for data quality, security and compliance.

Ed King

Founder & CEO, Openprise

Ed King is the founder and CEO of Openprise. He’s been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!

Emily Salus

VP Customer Success and Services, Openprise

Emily has more than 20 years of experience in marketing and professional services roles. She led the Marketo services team at the Pedowitz Group, winning the Marketo Partner of the Year award three years in a row. She has also led demand generation, content marketing, and marketing operations at several companies including CNET Channel, CollabNet, and Sleepycat Software.

Ewan Auguste

Chief Marketing Officer, PlanSource

Ewan brings 15 years of marketing experience in the technology industry, leading transformational teams and initiatives across high growth entities and fortune 100 companies. As the Chief Marketing Officer at PlanSource, Ewan Auguste will be responsible for creating and accelerating the vision and demand generation strategy for global marketing. Most recently, Ewan has provided strategic leadership to Adobe as the Head of Global Marketing Operations and Technology. Ewan has significant experience across marketing, digital demand generation, event management, branding, partner relations, strategic planning, revenue operations, organizational design and innovation.

Gurpinder Dhillon

Sr. Vice President Data Management & AI, Dun & Bradstreet

Gurpinder S. Dhillon Dr. Gurpinder Dhillon is a leading expert in data management and analytics, serving as the VP of Data Management and AI strategy at Dun & Bradstreet. With a strong focus on customer data quality and its impact on business performance, Gurpinder has developed innovative data strategies that enhance sales and marketing efforts. His work includes implementing data governance frameworks, improving data quality metrics, and leveraging data for strategic decision-making. Gurpinder's expertise in translating data insights into actionable business solutions makes him a sought-after speaker in the industry.

Harjot Singh

Director of Marketing Operations and Analytics, Lyra Health, LiveRamp

Harjot Singh is the Director of Marketing Operations and Analytics at Lyra Health, where he drives marketing performance and data-driven strategies. With a strong passion for building marketing tech stacks for enterprises, Harjot excels in helping marketing teams achieve their demand generation goals through advanced technology solutions. Previously, he served as Head of Marketing Operations at LiveRamp and as CRM & Marketing Operations Manager for Uber for Business. His extensive experience in developing and optimizing marketing systems makes him a key leader in advancing marketing effectiveness and operational excellence.

JD Nelson

Sr Manager, Marketing Operations, Vimeo

JD is a seasoned Marketing Operations professional with over 20 years of experience driving operational excellence and optimizing marketing efforts. For the past 6 years, JD has been instrumental in leading the B2B Operations team at Vimeo, where he have successfully implemented strategies to streamline processes, improve efficiency, and maximize marketing impact. Recently, JD has expanded his responsibilities to oversee the entire email channel at Vimeo, encompassing both B2B and B2C campaign operations. JD's team fully embraces the moniker: COPS.

Jeff Canada

Marketing Operations Lead, Open.ai

Jeff Canada is a seasoned global marketing operations leader with a track record of creating and executing high-impact integrated marketing programs. As the Marketing Operations Lead at OpenAI, he leverages over 15 years of experience in demand generation, revenue marketing, and marketing automation to drive growth and operational efficiencies.

J.P. Kelliher

Senior Director, Learning & Development, Dun & Bradstreet

JP Kelliher is an expert operations strategist with over 20 years of experience in software integration and data management. During his tenure at Dun & Bradstreet, he developed innovative methods across nearly a dozen enterprise solutions to identify key product features that drive client retention and success. By leveraging educational taxonomies, JP created the foundation for Objective-Based User Personas, enabling organizations to classify their end users based on clear benchmarks for user and account success. His approach to combining client behavior with complex data management has empowered organizations to identify thousands of clients primed for growth while establishing early intervention plans for at-risk accounts as soon as 60 days into onboarding.

Josh Ren

Director, Revenue Operations, Securiti

Josh is a Revenue Operations professional with a demonstrated history of working in fast paced, high growth companies. I have extensive experience developing scalable processes through the use of automation and technology. Prior to Securiti, Josh held various marketing operations positions at Netskope, Nutanix and Palo Alto Networks.

Megan Crone

Sr. Manager, MarTech Platforms and Integrations, Palo Alto Networks

Hello! My name is Megan and I am a digital marketing professional. I am constantly seeking new experiences that will help me to grow both personally and professionally.

Mitch Janning

Senior Marketing Operations Manager, Vimeo

Bio Coming soon

Phuong Pham

Senior Director, Marketing Operations, JumpCloud

Bio coming soon

Raimondo Murari

Sr. Director Marketing Operations, Databricks

As an experienced Digital Marketing & Operations leader, I possess a comprehensive understanding of the processes, tools and best practices involved in building and developing a digital marketing function from the ground up. My expertise lies in transforming marketing into a digital, scalable, and metric-driven organization. With a strong focus on delivering results, I empower marketing teams to achieve remarkable growth.

Ryan Nelson

Director, Customer Success, Openprise

Ryan Nelson is the Director of Customer Success at Openprise, specializing in revenue operations with a focus on achieving speed to value and ensuring recurring scalability. His expertise encompasses marketing engagement and demand generation strategies, marketing automation, Salesforce business processes, and comprehensive operational support for revenue-generating functions. Ryan is known for his unwavering commitment to driving holistic success and his adaptability as a forward-thinking professional in the field of revenue operations. His extensive experience enables him to deliver impactful solutions that enhance both efficiency and growth.

Stephen Ratpojanakul

Senior Director, Digital Strategy Group — Tech, Manufacturing & B2B, Adobe

Stephen Ratpojanakul leads Adobe’s Digital Strategy Group for Tech, Manufacturing & B2B. The Digital Strategy Group defines Adobe’s vision for industry-leading customer experiences, how brands can enable those experiences, and the business benefits brands should expect to achieve. They also engage with select Adobe customers & partners on how they can accomplish their strategic objectives by benchmarking them and jointly developing a vision and plan for transformation. Prior to launching Adobe’s Digital Strategy Group in 2016, Stephen spent 10 years helping leading brands across Retail, Travel, Financial Services and Telecom establish and scale their digital analytics, optimization and personalization programs.

Yasmine Schmied

Sales Excellence Process Manager, SS&C

Yasmine Schmied is the Revenue Operations Process Manager at SS&C Intralinks, where she automates data cleansing, integrates new product data, and streamlines daily system tasks. With a degree in Sociology, Data Analysis, and Research from the University of Wisconsin, she excels at translating complex data into actionable insights. Her diverse roles at Intralinks, from designing territories to implementing go-to-market strategies and serving as a quota-carrying rep, have shaped her strategic approach as RevOps Process Manager. Outside work, Yasmine is a passionate skier and traveler. She looks forward to discussing data integrity with her fellow panelists.

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