B2B Data Enrichment
All the benefits of multi-vendor enrichment, none of the pain
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Managing the Enrichment Data
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Figure out what you need | Figure out who to buy from | Execute the purchase | Validate the purchase | Ingest and operationalize the data | Measure quality & ROI |
Buying and orchestrating 3rd party data across your revenue cycle is exhausting
- Time sink to choose, manage, and integrate multiple data providers … who all seem the same
- Email suppression list is a compliance and security headache
- Different GTM teams use different data providers
- Data quality and matching performance are both poor and hard to quantify
- Can’t pay for only what you decide to keep
Instead, you need an end-to-end solution to source, enrich, and unify the data to grow your business.
The Openprise Multi-vendor
Enrichment Solution
Key Capabilities
Discover the first & best
multi-vendor enrichment solution
The first painless multi-vendor enrichment approach, to maximize your match rates and get the most complete B2B data.
- Best-in-class data vendors actively curated by Openprise
- Built-in data cleansing, validation
- Multiple vendors, one contract
- Minimum guaranteed fields
- Pay for only what you keep
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Auto-acquire new contacts/accounts matching your targeting criteria. Forget buying disparate lists, credit systems, and enrichment headaches.
- Your acceptance criteria
- Always-on continuous monitoring for net-new records
- Preview before you buy
- No sending out suppression lists
- Multi-vendor, one contract, single budget for all enrichment methods
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Auto-augment your contact database by replacing wrong/missing data for your most critical accounts, sourced from our data partner network.
- Identify what’s missing or wrong, plus which records can be enriched and how
- Recommend data sets based on your prioritization and budget
- Pay for only what you keep
- Support group buying and approvals
- Single budget for all enrichment methods
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Enable customization of your hierarchies to make them usable. We maintain the accuracy of the hierarchies going forward.
- Ensure completeness of account hierarchy data
- Buy missing data from Dun & Bradstreet to fill in gaps
- Customize and complete your unique GTM-centric account hierarchy
- Automatically augment data to your defined hierarchies
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Stop paying data brokers to curate free government data. Openprise puts open data at your fingertips – ready-to-use and up-to-date.
- Dept of Labor Form 5550 for employee benefit products
- Dept of Education IPEDS for data on higher ed institutions
- NPPES NPI Registry for healthcare providers
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Economically extract your hard-to-get 1st party data, exposing more customer data, intent signals, as well as automating imperfect seller manual data entry.
- Non-GTM systems (e.g. Google Calendar, Outlook, Zoom, Slack)
- Unstructured content tagging (e.g. Gong calls, SFDC activities/emails, support tickets for signal extraction)
- Programmatic web scraping data extraction and categorization
- Examples span buying group meeting attendees, to email exchanges, to scraped Linkedin person data
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Enrichment: a pillar of your
end-to-end RevOps Data Automation
For
RevOps
Data quality
For
MarOps/SalesOps
Multi-vendor enrichment
For
Ops/IT
Data orchestration
For
MarOps/SalesOps
Funnel automation
For
SalesOps
Account administration
For
DataOps/Analytics
Analytics & attribution
Ready to get the
best data from
multiple vendors?
Start your RevOps data quality journey with Openprise
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