SiriusDecisions Demand Unit Waterfall

Lead-to-account matching

Improve lead routing, attribution, and account scoring. Match leads to buying groups or demand units too.

Advanced scoring

Score demand units, accounts, and leads based on behavioral, firmographic, technographic, and intent data. You can even test multiple scoring models simultaneously.

Automatic role assignment

Automatically derive key fields like job level and job function, based on job title, without expensive third-party data. Openprise can assign contacts to the right role in a buying group too.

ABM activity analysis

Create heatmaps to assess account coverage by role, engagement activity by role across demand units, and many more.

Data deduplication

Dedupe leads, contacts, and accounts in real time based on your company’s criteria for surviving records.

Field normalization

Standardize fields with your unique values. No more creating dozens of keyword filters to segment on a single field.

Lead routing and account assignment

Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more.

Data cleansing

Fix typos, formatting, and other errors that keep your attribution, scoring, and routing processes from performing well.

Data enrichment across multiple third-party providers

Leverage the Openprise Data Marketplace to access the best providers for your specific target market. Automate the process of ingesting and normalizing the data across providers to maintain a clean, standardized database.

Custom business process automation

Orchestrate just about any custom business process unique to your sales and marketing strategy.