Part 2: Entering the era of data renaissance – Harnessing the power of data fracking to gain the competitive edge
In this follow-up to his keynote, Ed King, CEO of Openprise, outlines a bold and forward-looking strategic roadmap to navigate the third era of go-to-market data: the First-Party Data Renaissance. This vision is about empowering organizations to master their data, harness AI, and operationalize insights to gain a sustainable competitive edge.