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Ebook
The modern B2B segmentation handbook
B2B marketing and sales ops rely on strategic segmentation to edge out the competition. Don’t let poor field mapping and missing or stale data hold you back.
Make your data actionable
Get tips for increasing conversion rates, personalizing engagement, and accelerating lead qualification with a well-segmented database.
Best practices from top B2B companies will show you how to:
- Set up reference tables that map your ICP
- Standardize records, even with ideograms
- Create segments that support what you sell
- Integrate new attributes with your CRM
- Choose the right tech for your use case
- Get started on your segmentation initiative
