CBR’s automated lead onboarding for faster engagement

Learn how Cord Blood Registry automated lead flow, ensured data quality, and maximized engagement time in a high-volume, time-sensitive environment.

See how CBR automated lead onboarding, improved data quality, and optimized partner performance with Openprise.

Automated lead onboarding to process over three million leads with zero manual effort
Validated and processed every new lead instantly, with no engagement delays or follow-up
Filtered out low-quality leads to ensure only the best prospects enter marketing campaigns
Tracked and analyzed partner performance in real time to improve lead quality and increase conversions
Accelerated campaign execution by reducing Marketo’s processing load and improving efficiency
Stored and maintained historical lead data to enhance targeting for future campaigns