Marketing OpsAlign, optimize, scale
Sales OpsTransparency, efficiency, predictability
RevOpsAlign, share, orchestrate
Data quality foundationCleanse, standardize, dedupe
Data orchestrationETL, Reverse ELT, integration
Funnel automationMatch, route, and score
Account / Territory administrationHierarchy, assignment, management
Analytics and attributionFull-funnel, no-code, precise
Product overviewFirst end-to-end, no code RevOps platform
View pricingTailor a SaaS plan to fit your needs
AI-agent FactoryBuild AI-driven Ops solutions – simple, secure, compliant and turnkey
Data MarketplaceBring in data from several third-parties to fit your requirements
App FactoryCreate self-service apps without writing any code
API FactoryTransform any business process into a custom API
Data CatalogExpertly-curated and sourced open and premium datasets
Open ConnectorsIntegrate with the systems sales and marketing teams use most
Data MechanicsMaking every enterprise data-driven
Meet Our ExpertsBrowse our latest events!
CertificationsRev up your career with valuable credentials
Customer ExpertsDriver awards 2024
Demo hubExplore, discover, and experience innovation
Knowledge centerCentralized hub for information and resources
BlogThoughtful insights, compelling stories, and thought-provoking ideas
NewsroomRead the latest and greatest.
SAN MATEO, CA – (Sept. 7, 2022) – Openprise, the RevOps data automation platform, today announced a partnership with go-to-market analyst firm GTM Partners on the first data-driven Comprehensive Guide to Go-To-Market.
The guide is the first of its kind and includes data and insights provided by G2.
“RevOps is the new growth lever and is now central to any GTM motion and play,” says Ed King, CEO of Openprise. “The Comprehensive Guide to GTM with the GTM Operating System provides a great framework and third-party industry validation to help GTM teams embrace RevOps as a business enabler.”
The Comprehensive Guide to Go-To-Market deep dives into:
- The current state of GTM marketing
- The evolution of Marketing and Sales functions and their role in GTM
- A unifying definition for GTM and the roles and responsibilities of CEO, CMO, CROs, and more
- An 8-pillar GTM Operating System that helps companies approach GTM more holistically
- A use-case-based GTM Technology Cloud that helps organizations identify the right tech to support their GTM process
- Key trends that are driving the GTM Technology Landscape, in partnership with G2
“This evolution of GTM has revolutionized RevOps as a function and as a must-have technology platform,” says Sangram Vajre, co-founder and CEO of GTM Partners. “But companies aren’t looking for point solutions. They are looking for use-case-driven technologies that can integrate into their data layer to give them the insights they are looking for. We need early adopters like Openprise to enable companies to break down departmental silos and achieve efficient growth.”
In a move to educate the industry on go-to-market, the guide is available for download free of charge. With this new partnership, Openprise aims to help its customers understand the importance of uniting marketing, sales, and customer success for fast and efficient revenue growth. The partnership is a component of Openprise’s continued work in helping B2B leaders optimize the customer journey and deliver experiences that convert while activating their RevTech stacks for maximum return. Openprise helps RevOps leaders automate repetitive manual tasks to elevate their team’s focus on scalable revenue-generating activities.
About GTM Partners
GTM Partners, a data-driven Go-To-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.
