Openprise Introduces the Second Age of RevOps with the Industry’s First RevOps Data Automation Cloud

SAN MATEO, CA, November 8, 2022 — Openprise, a leader in revenue operations (RevOps) automation, today announced the launch of the Openprise RevOps Data Automation Cloud, built from the ground up for the specific needs of RevOps leaders and the emerging RevOps Data Automation market.

The Openprise RevOps Data Automation Cloud brings together half a decade of Openprise’s industry-first innovations to deliver the first end-to-end data orchestration cloud for RevOps professionals, supporting data orchestration and workflow automation across the full customer lifecycle.

The Openprise RevOps Data Automation Cloud consists of three core layers: deep data orchestration to unify, align and share data; no-code full-funnel automation builders and delivered solutions; and funnel measurement and instrumentation to scale operations automation.

The Openprise RevOps Data Automation Cloud eliminates the need for multiple point-to-point integrations of siloed tools and products. It connects sales and marketing applications to all of the systems of record without requiring additional tools, helping revenue teams achieve operational agility and technology simplification. Also being announced today are new Openprise solutions to help ease the most common RevOps pain points that are found across various go-to-market (GTM) motions.

“The Openprise RevOps Data Automation Cloud and our next-generation solutions enable you to directly link all your work to business values and scale across organizational boundaries without needing additional resources,” said Ed King, founder and CEO, Openprise. “Having both scalability and flexibility means you can truly transform RevOps into a competitive differentiator—a multiplier of investment, performance, and speed.”

“GTM innovation has become a necessity for the modern enterprise,” said Sangram Vajre, best-selling author of MOVE and co-founder and CEO of GTM Partners. “To support this rising complexity, companies are turning to RevOps, making it the #2 most searched solution when business-to-business (B2B) professionals look for GTM solutions. Companies are now multiplying their GTM motions and Openprise recognizes the importance of RevOps to deliver shared data and complete funnel automation in support of the new critical growth metric — efficient growth.”

The Openprise RevOps Data Automation Cloud: The Foundation for the Modern RevOps Architecture

The Openprise RevOps Data Automation/Orchestration Cloud announced new capabilities including:

• New Openprise Solutions: solutions to provide best practices, speed to solution, pre-defined data mapping, and pre-built reports and dashboards. Solutions announced include: Data Quality, Data Enrichment, Campaign Attribution, Routing & Matching, and Account/Territory Administration.
• Full-lifecycle funnel automation: break down funnel silos to deliver visibility and orchestration to efficiently engage and convert. The launch introduces the Project-builder workbench to simplify access to data, build and test complex automations, and activate across backend integrations. In addition, Funnel Automation and Visualization are added to flexibly define funnel stages across multiple funnel flows, set triggers, and orchestrate plays across stages.
• Flexible RevTech connection and activation: rationalize RevTech stacks, contextualize data by use case, and align data and systems to provide a seamless selling experience for revenue teams. The launch introduces the Open Connector Framework and 160+ new integration adapters, and Composite Applications framework to simplify data access and access to RevOps services.
• Scale operations automation: manage the lifecycle of RevOps automations to scale both RevOps and the whole revenue team. The launch brings automation lifecycle management across monitoring and alerting, documentation auto generation, and project cloning and parameterized migration.

“Openprise has become a key pillar in our RevOps architecture to provide the shared data and cross-revenue team funnel automation. Openprise RevOps Data Automation Cloud helped us replace manual spreadsheets, costly and complex custom code or IT projects, and point solutions that have been the norm for RevOps processes,” said Conrad Millen, director of growth operations, Clari. “By eliminating tedious and repetitive tasks, our team can focus on how we accelerate GTM innovation and leverage the new revenue signals to drive sales playbooks. As a result, we deliver higher quality leads with better data faster than before.”

Openprise was recently named a 2022 Gartner Cool Vendor in the RevOps Data Automation report, is trusted by companies across industries from across the globe to boost their RevOps performance, was recognized as Leader and High Performer in several of G2’s 2022 Summer and Fall Grid Reports, and has been recognized multiple times by Inc. Magazine as a Great Place to Work.