Lead routing is just the tip of the iceberg when it comes to territory management automation processes. There’s a lot going on under the surface of every data automation initiative, and it doesn’t start with automated lead distribution.
Start at the bottom with data quality, then move up: segmentation, account hierarchy, lead-to-account matching, scoring and grading, and lead routing. For a higher level of operational excellence, use an integrated RevOps data automation platform like Openprise.
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About Openprise
The Openprise RevOps Automation Platform fuels company growth by automating hundreds of sales and marketing processes, helping RevOps teams realize the value promised from their RevTech investments. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack. For more information, please visit www.openprisetech.com.