Driver Awards 2024

Teledyne LeCroy, a leading manufacturer of advanced oscilloscopes, protocol analyzers, and other test instruments, quickly validates performance and debugs complex electronic systems. Their RevOps team previously relied on a fragile point solution to sync contract data—sell dates, warranties, and serial numbers—from its ERP to the CRM, taking three to four days. Now, with automation, this process takes 45 minutes. In just one year, Teledyne LeCroy scaled its operations for creating new records in Salesforce, delivering a 567% increase in efficiency.

Runner-up: Sysdig

Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor, enterprise software and security solutions. Contact-to-account matching is vital for the company’s sales and marketing activities, but outsourcing it to a third party restricted visibility and scalability. Broadcom cut matching time by 95%, reducing it from one day to just one hour. They also improved matching to over 78% while increasing the accounts volume 4x and contact volume by 7x.

Runner-up: Health Catalyst

Rimini Street, a global leader in third-party support for mission-critical systems, transformed its marketing and data management teams’ list loading process and automating many manual tasks. What once required extensive effort can now be completed in an average of just five minutes per list, regardless of the number of records. Over the past two years, this automation has enabled the company to process 280,000 records (an average of 140,000 per year) across 2,065 lists. Additionally, Rimini Street’s marketing teams can now load attendee lists directly from the event floor. This automation reclaimed approximately 2,250 hours annually that were once spent on manual processing and reduced processing times by 93%.

Runner-up: Clari

Society of Petroleum Engineers (SPE) is the largest individual-member organization serving engineers, scientists, managers, and other professionals in the upstream segment of the oil and gas industry. SPE successfully transitioned its persona management from Marketo to Openprise, streamlining operations and alleviating the need for troubleshooting. This shift empowered SPE staff to concentrate on utilizing these personas more effectively, enhancing their strategies in key areas such as acquisition, engagement, and conversions. The team has streamlined their operations to just a few minor checks, making the process nearly maintenance-free and freeing them from the time-consuming task of resolving campaign issues. As a result, SPE achieved a significant increase in open rates for their Distinguished Lecturer campaign by focusing on a specific persona rather than a broader audience, allowing the campaign to be more tailored and personalized.

 

Runner-up: SS&C Intralinks

Alight is a leading cloud-based human capital technology and services provider for many of the world’s largest organizations and over 35 million people and dependents. Through the administration of employee benefits, Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management and navigation.

Alight reduced time spent on data-related tasks by over 40%, improving data accuracy and consistency. With more automated workflows, they cut lead response time from 30 days to two days or less and simplified routing maintenance by 90%, making the process easier to manage. This streamlined automation also reduced list loading issues, saving the marketing automation team an average of six person-hours per week.

Runner-up: Splunk

JumpCloud delivers a unified open directory platform that makes it easy for IT teams and MSPs to securely manage identities, devices, and access. The company streamlined data management through automated data deduplication and enrichment. By cleaning and standardizing the entire database every five minutes, the marketing operations team reduced workloads by 15%. Automated deduplication process eliminated approximately 22,000 duplicate records, without manual reviews. Additionally, real-time data enhancement from multiple vendors now enriches 70,000+ contacts and 10,000+ accounts, improving routing and minimizing form fill friction by reducing required fields.

Runner-up: Denodo