Why your lead routing process may be broken and how to fix it
August 26, 2022
How to Fix a Broken Lead Routing Process
Marketing and sales attribution: the science of the deal
August 1, 2022
Learn how Nutanix mastered marketing and sales attribution.
Territory management automation: everything you need to know to go below the tip of the iceberg
July 20, 2022
Territory management automation goes below the tip of the iceberg.
Marketing and sales attribution: five steps to greater clarity
July 14, 2022
Marketing and sales attribution: five steps to greater clarity
What is data enrichment?
July 8, 2022
What is data enrichment?
Attribution: credit where credit is due
July 5, 2022
Attribution: giving credit where credit is due.
How does Openprise differ from Workato?
July 1, 2022
Small business can be big business: Putting the ‘S’ back into SMB
June 15, 2022
Small business can be big business: Putting the ‘S’ back into SMB
RevOps is the key to enabling efficient growth in a down market
June 8, 2022
Learn how to achieve efficient growth in a down market.
Three must-have capabilities for your attribution solution
May 17, 2022
Three must-have capabilities for your attribution solution.
What is campaign attribution? How to justify $1000 CPL
May 16, 2022
Campaign attribution can justify expensive costs per lead.
Forrester B2B Summit 2022 recap
May 10, 2022
The Openprise team at the Forrester B2B Summit.