Marketing and sales attribution: the science of the deal
August 1, 2022
Learn how Nutanix mastered marketing and sales attribution.
Territory management automation: everything you need to know to go below the tip of the iceberg
July 20, 2022
Territory management automation goes below the tip of the iceberg.
Marketing and sales attribution: five steps to greater clarity
July 14, 2022
Marketing and sales attribution: five steps to greater clarity
What is data enrichment?
July 8, 2022
What is data enrichment?
Attribution: credit where credit is due
July 5, 2022
Attribution: giving credit where credit is due.
How does Openprise differ from Workato?
July 1, 2022
Small business can be big business: Putting the ‘S’ back into SMB
June 15, 2022
Small business can be big business: Putting the ‘S’ back into SMB
RevOps is the key to enabling efficient growth in a down market
June 8, 2022
Learn how to achieve efficient growth in a down market.
Three must-have capabilities for your attribution solution
May 17, 2022
Three must-have capabilities for your attribution solution.
What is campaign attribution? How to justify $1000 CPL
May 16, 2022
Campaign attribution can justify expensive costs per lead.
Forrester B2B Summit 2022 recap
May 10, 2022
The Openprise team at the Forrester B2B Summit.
Solving the challenge of RevOps alignment: breaking down silos
April 21, 2022
Learn how to solve the challenge of RevOps alignment.