I predict your predictive scoring project will fail. Here’s why and how to do It right
February 7, 2019
Crystal Ball Photography
Metrics that should matter to you in looking at a revops automation software vendor
January 26, 2019
Post Churn
Fueling your digital transformation
January 23, 2019
Automation Of Business Workflows And Processes With Businessman X
The real world: marketing operations with Openprise
January 16, 2019
Options Concept Wooden Signpost X
Data normalization basics: why you don’t really want to normalize job title
January 9, 2019
Automated Data Onboarding: Set Up The Input
Stop using picklists on forms if you want good quality data
December 3, 2018
Stop Using Picklists On Forms If You Want Good Quality Data
Has your CRM system turned into a data dumpster?
September 25, 2018
Data Dumpster
Using data management for event lists
September 6, 2018
Using Data Management For Event Lists
Thinking about ABM? Start here.
July 26, 2018
Thinking About Abm? Start Here.
Marketing Operations isn’t the plumbing, It’s the foundation
July 3, 2018
Foundation
GDPR — what We chose to do at Openprise
May 30, 2018
General Data Protection Final
GDPR the morning after…what to do with those non-opted-in leads?
May 25, 2018
Gdpr The Morning After…what To Do With Those Non-opted-in Leads?