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Ed King

Ed King is the founder and CEO of Openprise. He’s been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!
What exactly is data quality for marketing and sales?
October 24, 2019
What Exactly is “Data Quality” for Marketing and Sales?
Avoid technical bankruptcy: strategies to start paying off your technical debt
April 25, 2019
Shutterstock
Every dirty data problem is caused by a process problem: why you need to fix the root cause
March 28, 2019
Every Dirty Data Problem Is Caused By A Process Problem: Why You Need To Fix The Root Cause
I predict your predictive scoring project will fail. Here’s why and how to do It right
February 7, 2019
Crystal Ball Photography
Stop using picklists on forms if you want good quality data
December 3, 2018
Stop Using Picklists On Forms If You Want Good Quality Data
Has your CRM system turned into a data dumpster?
September 25, 2018
Data Dumpster
GDPR the morning after…what to do with those non-opted-in leads?
May 25, 2018
Gdpr The Morning After…what To Do With Those Non-opted-in Leads?
Automated data onboarding: action execution tasks
April 18, 2018
Automated Data Onboarding: Action Execution Tasks
Automated data onboarding: decision-making tasks
April 11, 2018
Automated Data Onboarding: Decision-making Tasks
Automated data onboarding: more data preparation tasks
April 4, 2018
Automated Data Onboarding: Data Preparation Tasks
Detecting and compensating for link scanners/spam checkers/clickbots for Marketo users
March 28, 2018
Automated Data Onboarding: Decision-making Tasks
Automated data onboarding: data preparation tasks
March 28, 2018
Automated Data Onboarding: Data Preparation Tasks
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