Smarter deduplication for cleaner, more actionable data

Duplicate records slow sales and waste marketing spend. Demandbase and Openprise deliver smart deduplication to keep your go-to-market data clean and effective.

Turn data chaos into clarity with smarter deduplication

  • Merge leads, contacts, and accounts seamlessly
  • Automate 24/7 for always-clean data
  • Sync across Salesforce, Marketo & more
  • Customize rules to fit your business logic
  • Reduce costs by deduplicating before enrichment
  • Build trust with better data visibility