Survey

2025 State of RevOps Survey: Data quality’s impact on GTM execution

‘The data must be wrong.’ These words kill strategic momentum every day. While 42% claim their data is ‘good enough,’ most admit it’s undermining their GTM success.

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The expensive truth about ‘good enough’ data

Only 11% of RevOps teams have excellent data. The rest are leaving revenue on the table. Learn what sets the winners apart.

Are you doing RevOps right? Get insights into:

  • Why ‘good enough’ won’t deliver GTM success
  • Four traits of high-performing data teams
  • Breaking the cycle of data distrust
  • How top teams leverage AI for data quality
  • The hidden costs of poor data decisions
  • Your roadmap to better data quality today